
Business loans in days, not months.
An internal tool for advisers handling loans to professionals. I was the only UX designer on a team of about 20 developers.
6 months → 48 h to grant a loan, one week at most
Case study in progressYou know your business, your customers know their everyday life. My job is to connect the two, all the way to a product that feels like theirs.

Each case follows the same path: what we found, what we chose to solve, what we tried, and what held up.

A projected touch surface tested in a live service station, from the framing workshop to the go or no-go.
13 interviews and a 3-month field test before any rollout budget
Read the case study
An internal tool for advisers handling loans to professionals. I was the only UX designer on a team of about 20 developers.
6 months → 48 h to grant a loan, one week at most
Case study in progress
Customer area redesign: from wireframes to UI, mobile and desktop.
4 design iterations, from wireframe to final UI
Case study in progress
Mobile screens for the Total Services loyalty programme, with a home page that changes with the country and the login state.
4 home variants: Europe and Germany, signed in or not
Case study in progress
Field research at motorway stations on how drivers wait for, and find, a clean shower.
3 service concepts storyboarded after fieldwork in 2 stations
Case study in progress
Positioning, personas and site architecture for a Norwegian consultancy, in two languages.
2 languages, one information architecture
Case study in progressWe open wide to understand, then narrow down to choose. Once for the problem, once for the solution.



Problem spaceSolution spaceWhat is really going on?
Research insights and verbatims
Which problem is worth solving?
A problem statement and the KPIs to judge it
What could work?
Concepts tested with real users
Does it hold up in real life?
A shipped product and what we learned

I go where the product is used and watch people use it. Ten minutes on site beats a week of assumptions.

Every session ends with something the team can act on: a ranked list, a KPI, a vision statement everyone signed.

Wireframes, UI and design systems built with developers in the room, so nothing gets lost in the handoff.
We start from your reality and your users, and move forward together until everything is clear.