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Senior UX Designer

I look for the right problem before I draw the first screen.

15 years of UX for large organisations. I run the research and the workshops, then design the product with the teams who build it.

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Selected work

Six projects, told through the decisions behind them.

Each case follows the same path: what we found, what we chose to solve, what we tried, and what held up.

Total staff testing the interactive table in a service station
Total2018 to 2019

Can a café table replace a broken tablet?

A projected touch surface tested in a live service station, from the framing workshop to the go or no-go.

Field researchPersonasPOCPhygital

13 interviews and a 3-month field test before any rollout budget

Read the case study
Borrower screen of the CPRO loan tool
Société Générale2018 to 2020

Business loans in days, not months.

An internal tool for advisers handling loans to professionals. I was the only UX designer on a team of about 20 developers.

Internal toolComplex flowsDesign system

6 months → 48 h to grant a loan, one week at most

Case study in progress
Bouygues Telecom service catalogue on desktop and mobile
Bouygues Telecom2017

A service catalogue people can actually browse.

Customer area redesign: from wireframes to UI, mobile and desktop.

Customer areaWireframesResponsive

4 design iterations, from wireframe to final UI

Case study in progress
Three Total Services loyalty app screens
Total Services2020

A loyalty app that adapts to each country.

Mobile screens for the Total Services loyalty programme, with a home page that changes with the country and the login state.

Mobile appLoyaltyUI designLocalisation

4 home variants: Europe and Germany, signed in or not

Case study in progress
Ideation workshop around a table covered in sticky notes
Total2019

Truck drivers, queues and cold showers.

Field research at motorway stations on how drivers wait for, and find, a clean shower.

Field researchPersonasIdeation workshopStoryboards

3 service concepts storyboarded after fieldwork in 2 stations

Case study in progress
Valon website home page
Valon2025 to 2026

Explaining a Salesforce partner in one scroll.

Positioning, personas and site architecture for a Norwegian consultancy, in two languages.

PositioningPersonasInformation architecture

2 languages, one information architecture

Case study in progress
Approach

The double diamond, used for real.

Open up to understand, narrow down to decide. Twice. Click a phase to see what happens inside it.

01Discover02Define03Develop04DeliverProblem spaceSolution space
The question

Discover

What is really going on?

What I run
  • Context mapping
  • Field observation
  • User and stakeholder interviews
  • Benchmark
What you get

Research insights and verbatims

01

Field first

I go where the product is used and watch people use it. Ten minutes on site beats a week of assumptions.

02

Workshops that decide

Every session ends with something the team can act on: a ranked list, a KPI, a vision statement everyone signed.

03

Design you can ship

Wireframes, UI and design systems built with developers in the room, so nothing gets lost in the handoff.

Contact

Have a product that needs clearer thinking?

Tell me about the problem. I usually reply within a day.

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